E-Business in the chemical industry

September 30, 2007 | Category: Consulting , Articles

Электронный бизнес Market trading on-line in Russia is growing more rapidly than the markets of Europe and the USA, in 2006 sales on-line rose by 40-50%. Russia signing the international Convention on the use of electronic communications in international trade provides a legal basis for the use of EPO for sales outside of Russia.
In 2006, the market for e-commerce in B2B was larger than B2C 6 billion and $ 4 billion, respectively (data NAUET ). Most of the turnover B2B - public procurement tenders and monopolists.
On the world market the chemical industry ranks first in terms of turnover B2B. A large number of producers and consumers, developed channels of delivery, the current system of classification of products promotes the use of electronic commerce in the chemical industry. Industry portals in the chemical industry appeared long ago and today they have developed a functional integration of market participants: http://www.chemicalregister. com / , http://www.chemconnect.com/ .

In RuNet in the chemical industry has a few large portals which allow to place ads on the sale and purchase - industry bulletin boards:

On multi-platforms http://itenders.ru/ , Trade.su company represented the chemical industry.

In the North-West, none of the companies on the market until the chemical reagents has a full-featured e-commerce system that allows to issue bills on-line. Competitors have not built a complete system of electronic marketing and sales, in which the existing system on-line ads integrated with on-line ordering and sales.

Companies commonly use the opportunity of advertising and online sales. For example, the DPA takes full advantage of advertising (Direct, Begun), but does not have an electronic order.

Most competitors have a simple system of electronic ordering, not integrated with the accounting system. Electronic sales Ekohim oriented for single orders of individuals.

The company LabTeh also has a simple form on-line order, the possibility of recording is not provided.

Of reagent has a convenient electronic ordering, providing for the registration procedure, which allows you the choice of packaging for the goods, but not subscribe on-line account and does not use on-line advertising.

Company Vekton offers the possibility of forming an electronic order, but the functionality of the electronic order does not allow to do without a sales manager.
Several companies have used the solution on the basis of the technological platform Opt.ru example, http://www.altchem.opt.ru/ . Chemical companies have the possibility of universal e-commerce sites http://torg.ru/ , http://www.trade.su/ .

There has been rapid growth of electronic commerce services in the B2B segment, while maintaining their limited functionality. A large number of projects not reaching the planned results have been closed or is in the passive state. Individual projects in the field of B2B show very good results.

An example of a successful e-commerce project is a platform http://www.apteka.spb.ru/ , daily turnover on which now stands at 300 thousand USD, while the total turnover doubled every year. Successful projects in the field of e-procurement portals are becoming monopolies, for example, the system B2B Energy RAO EES.

An example of a successful portal a major producer of chemical products for sale non-core customers http://www.alastian.com/

Analysis of the specific market of chemicals and equipment confirms the promise of e-commerce establishment of operating companies to optimize processes in order to attract new customers and to create new business models.

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