"Magic Squares", invented by Gartner, got its fame for vendors who use them to demonstrate leadership position of its products. More than a hundred different versions Magic Quadrant today presented at the site of the company. The secret of success in the use of magic squares, perhaps, the most popular tools of analysis - the matrix of two rows and columns. 2x2 Matrix is ​​used for classification and analysis.
Popularity rating 2X2 matrices:

1st place. Matrix SWOT-analysis, the proposed Albert Humphrey (Albert Humphrey) as a method of planning projects in the Stanford Research Institute.

2nd place. Matrix of competitive strategies of Michael Porter's "Competitive scale - competitive preimuschesvta", contains four quadrants: price leadership, differentiation, price leadership in the group and differentiation in the group.

3rd place. matrix of Boston Consulting Group (BKG) «Growth-Market Share", the same picture with the stars, cows, dogs, and issues (it would be better to use the track instead of the issues or other mysterious creatures.)

4th place. Matrix Ansofa Market - product strategy defines four market (market penetration for the existing market and commodity market creation - for the withdrawal of the old product into a new market, creating a product - the development of a new product for the old market and diversification - the creation of a new product for the new the market).

5th place. Matrix Size - The results of operations. All companies made into four categories depending on the carrying value and the ratio of market price of the stock of their financial assessment (Vulnerable, limited control - the source of the result, limited the size of the - source-size and full control).

Top of the matrix with a large number of columns: matrix GE / McKinsey attractiveness of the industry - The Power of Business Unit " (3x3) and Matrix Arthur D. Little (ADL Matrix) - (5x4).

Among 2X2 matrix is less known, such as matrix mergers and acquisitions ( Acquisition Integration Approaches Model ) and the matrix of control policies, "Competitive advantage - the attractiveness of the market" ( Directiona Policy Matrix) is not as popular as the leaders of the rankings.

Not only can you use ready-made matrix, but also create their own. For example, for the classification of projects you can use the matrix "Thank-money", and for the organization of free time, "Weather, Mood"

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