Positioning of SaaS

March 8, 2007 | Category: Articles

On the market of traditional information systems for business (ERP, CRM, SCM and others) have formed a stable image that corresponds to their "weight class", which defines the target market (industry, turnover, number of computers), the cost of the project implementation and licensing, performance, and scalability of the system, and also creates certain expectations regarding the qualifications of consultants involved in the introduction. In the creation and maintenance of this image made significant investments. Image systems, their market position, to facilitate the choice for customers.

Do vendors SaaS (software as a service), such as www.salesforce.com , www.netsuite.com fuzzy positioning, they offer their "services" companies with any traffic and activity.
Who is the "ideal" customer SaaS? Multinational corporations or individual entrepreneurs? Retailers and insurance companies and banks?
We should expect that the development of SaaS market will lead to the selection of services to different "weight categories".




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